Knowledge and experience in chemical engineering since 1973.
Machine cleaner formulated as your own brand
We develop detergent for dishwashers tailored to your water hardness, your dishwashers and your dosing — tested in production before the first delivery.
What distinguishes good detergent from mediocre detergent
Machine detergent solves a different task than household detergent: it should be low-foaming so that pumps and spray arms are not disturbed, act quickly at high temperatures, and maintain the same performance throughout a whole serving day with varying loads. The difference between an average and a good detergent is noticeable only at high loads — when alkaline power against protein and starch residues must be maintained throughout the shift without foam formation or calcium sensitivity taking over.
Regulations and labeling to keep in mind
The product is subject to requirements for food contact materials and must be classified and labelled in accordance with the CLP regulation because it is highly alkaline. If you want to position the series environmentally, a variant can be formulated to meet the Svanen or EU Ecolabel criteria for professional dishwashing detergents — this already influences the choice of surfactants and the requirements for biodegradability at the recipe stage.





Our chemists help you create the perfect chemical composition for your dishwasher.
Our chemist team helps you to create the perfect composition for your dishwasher detergent. You work directly with our experts: Helena, a senior chemist with 25 years of industry experience, Carl, a Bachelor’s degree chemist with expertise in modern formulations, and Kelly, our administrative chemist who ensures that all laws, regulations, and guidelines are followed to the letter.
Annika Leeb
Development manager at Cleano Production with responsibility for the chemical team.
pH level
Adapted to alkaline strength against protein and starch residues.
Chlorine content
Chlorinated for faster protein breakdown or chlorine-free for materials such as anodized aluminum.
Amount of sequestering agent
According to the water hardness in your market.
Package format
Dunk with pump for individual kitchens or IBC for chains with central purchasing.
Minimum order volume
The MOQ is determined by the chosen packaging and concentration.

This is how we help you create your own detergent for the washing machine
1) Product proposals: We analyse your needs and take into account your vision in terms of design, colour and fragrance, and ensure that the product meets legal requirements and sustainability goals.
2) Sample and price: We provide samples and price proposals based on our needs analysis. You will have the opportunity to try the product and ensure that it fulfils your requirements before making a decision.
3) Authorisation: Once we agree on price and results, you authorise the product for production.
4) Launch: We handle the purchase of materials and manufacture the product in our factory. When the products are ready for sale, we deliver them to you on pallets.
Industries that require their own detergent for machines
Restaurant and catering wholesalers, cleaning and service companies with their own kitchens included in the agreements, and grocery chains with staff restaurants — operators that already buy detergent in bulk and want to own the brand instead of selling on a supplier’s own range.
Common questions about private label dishwashers
What distinguishes detergent for dishwashers from hand dishwashing detergent?
How does water hardness affect the choice of detergent for the washing machine?
Can the detergent for dishwashers be formulated without chlorine?
What minimum order volume applies for a self-made detergent series?
Can the product be labeled with the Swan eco-label?
Case

Häxan AB
One successful customer case that we are extremely proud of is our collaboration with Häxan AB. Super entrepreneur Mikael Söderlindh bought the company with the desire to produce sustainable cleaning products. The goal was that the result would surpass or live up to the leading products on the market. At the same time, they also wanted to spread and strengthen the interest in eco-friendly cleaning products for both companies and individuals.

COOP Trading AB
One of our most successful collaborations is with COOP Trading AB. At Cleano, we have helped them in particular to create three different brands in their range. It starts with us creating the recipes. Then we allow COOP to design the product design based entirely on their wishes. Afterwards, we purchase the inputs – such as bottles, labels, caps or spray guns – and deliver them to COOP in cartons.
Request a sample of your own detergent for the machine.
Fill out the form and one of our colleagues will get back to you within one working day.
Roberth Jansson
CEO/Sales/Purchasing
roberth.jansson@cleano.se
0506-489 03 / 070-222 47 03

