Private label: creating EMV products in hygiene and cleaning
Our private label solution gives your company full freedom to customise chemical EMV products with your name, design and brand. Our team will guide you confidently through the entire process, from idea to finished product.
Producer of EMV chemical products
Cleano manufactures your unique products to your exact specifications. We are a complete supplier of EMV products, both for commercial and industrial use. We offer comprehensive support from idea to finished product in areas such as laundry, hygiene, cleaning, disinfectants and much more. Together, we develop a high-quality product that reflects your own cleaning brand.
Build your own brand in cleaning
Some of the benefits of our EMV products are:
- Brand control: With our private label solution, you have full control over the product's characteristics, quality and design. This gives you the opportunity to create a unique product that is consistent with your brand's identity and values.
- Brand building: The EMV solution gives you the opportunity to strengthen your own brand in hygiene and cleaning. By offering our products under your brand, you can increase awareness and build loyalty among your customers.
- Flexibility: With Cleano's private label solution, you can quickly adapt hygiene and cleaning products and associated packaging to market needs and trends, giving you a competitive advantage in meeting customer expectations.

How we realise your product idea
1) Product proposals: We listen to your needs, your vision for design, colour and fragrance – and your ecolabelling goals. The product is designed to meet legal requirements and, if you wish, the criteria of the Nordic Swan Ecolabel, Bra Miljöval or the EU Ecolabel.
2) Sample and price: We provide samples and price proposals based on our needs analysis. You will have the opportunity to try the product and ensure that it fulfils your requirements before making a decision.
3) Authorisation: Once we agree on price and results, you authorise the product for production.
4) Launch: We handle the purchase of materials and manufacture the product in our factory, where the quality management system is certified to ISO 9001. When the products are ready for sale, we deliver them to you on pallets.
We take responsibility for our planet
Your private label products are manufactured in our own factory in Sweden, where the environmental management system is certified to ISO 14001. If they are to be ecolabelled, we choose raw materials that meet the requirements of the Nordic Swan Ecolabel, Bra Miljöval or the EU Ecolabel. All our products are manufactured with care and precision here in Sweden.
Packaging with care for the environment
For us, packaging is a central part of our business. That is why the environment plays a decisive role when we develop new packaging for our private label products, especially in the choice of materials. If the product is to carry the Nordic Swan Ecolabel, we adapt the packaging to the label's requirements.
Your experienced EMV partner
With more than 50 years of experience, we manufacture top-quality chemical products – and we know what it takes to get them approved for the Nordic Swan Ecolabel, Bra Miljöval or the EU Ecolabel. As well as helping customers create their own cleaning brand, we also offer a wide range of ready-made products that you can label yourself. Contact us if you are interested or have questions about our solutions.